Google Ads Specialist
Job Brief
ARTISAN is on the hunt for a Google Ads Specialist, a maestro in the world of online advertising who can deftly orchestrate campaigns that captivate and convert. This role is tailor-made for individuals with a passion for the nuances of pay-per-click (PPC) advertising and an adeptness at harnessing the vast potential of Google Ads to drive results.
Responsibilities
- Campaign Creation: Develop, execute, and manage impactful Google Ads campaigns across Search, Display, Video, and more.
- Budget Management: Oversee daily and monthly ad spend, ensuring optimal ROI and adherence to allocated budgets.
- Performance Analysis: Monitor, track, and report on campaign metrics, gleaning actionable insights for continuous improvement.
- Keyword Strategy: Conduct keyword research and selection, and optimize bidding strategies for maximum efficacy.
- Trend Adaptation: Stay updated with the latest in Google Ads features, tools, and best practices to keep ARTISAN at the forefront of digital advertising.
Requirements
- Educational Background: Bachelor’s degree in Marketing, Business, or a related field. Google Ads certification is a must.
- Experience: At least 3 years of hands-on experience managing multifaceted Google Ads campaigns with proven success metrics.
- Technical Mastery: Proficiency in Google Ads, Google Analytics, and other relevant ad management and tracking tools.
- Data-Driven Mindset: Strong analytical skills with an ability to interpret campaign performance data and translate it into actionable insights.
- Collaborative Spirit: Experience working closely with other marketing and creative teams to develop cohesive advertising strategies.
Skills
- Analytical Brilliance: Proficiency in interpreting SEO data and metrics to drive actionable strategies.
- Content Insight: Understanding of how content works in tandem with SEO, and the ability to guide content strategies accordingly.
- Problem-Solving: Ability to diagnose and address website issues affecting SEO performance.
- Adaptive Learning: Agility in adapting to the ever-evolving landscape of search algorithms and SEO techniques.
- Detail-Oriented: Meticulous attention to the minutiae of SEO, ensuring every element is optimized.
Our Promise
As a Google Ads Specialist at ARTISAN, your role transcends mere ad management. You’ll be the navigator charting the course of our digital presence in the vast ocean of online advertising. Each click, conversion, and impression will bear the hallmark of your expertise.
If the dynamic realm of Google Ads beckons, then ARTISAN is your stage. Join us, and let’s craft advertising symphonies that resonate and reverberate in the digital expanse.