Riyadh Cement

Cement Packages Redesign

Background

At ARTISAN, we believe in breaking boundaries and thinking “OUT-THE-BOX.” Our collaboration with Riyadh Cement Company is a perfect example of this belief put into action. Riyadh Cement Company, one of the leading cement manufacturers in Saudi Arabia, approached us in 2020 with a unique challenge.

The Challenge

Riyadh Cement Company was seeking a package redesign that would both reflect the strength and quality of their product and stand out in an increasingly competitive market. They wanted a packaging solution that was not only visually compelling but also practical for transportation, handling, and environmental conservation purposes.

Our Approach

Our process started with a thorough understanding of Riyadh Cement Company’s products, brand values, target market, and the prevalent design trends in the industry. We then brainstormed “OUT-THE-BOX” concepts that would differentiate their product while ensuring compliance with industry standards and regulations.

  • 1
    Concept Development: Our team brainstormed ideas that would enhance the product’s visibility on the shelves and reflect the brand’s essence.
  • 2
    Prototyping: We created a series of prototype designs, considering factors like shape, color, materials, and graphic elements to best represent the brand and its values.
  • 3
    Testing and Refinement: We tested our prototypes to ensure they were robust enough for everyday handling and storage. Based on the feedback, we refined the designs to better meet the project objectives.

The Solution

The final design was a blend of innovation, practicality, and aesthetic appeal. We introduced a bright color scheme to catch the eye of consumers, used robust materials to ensure the package’s durability, and incorporated green design principles to align with environmental conservation efforts.

Results

The redesigned cement packages were well-received in the market. They stood out on the shelves, resulting in increased visibility and sales. Customers appreciated the enhanced usability and the environmental considerations in the new design.

  • 1

    Increased Market Share: Riyadh Cement Company saw a significant increase in their market share following the package redesign.

  • 2

    Brand Recognition: The unique packaging design boosted the brand recognition and helped establish Riyadh Cement Company as an innovative and environmentally conscious player in the market.

  • 3

    Customer Feedback: The feedback from end-users was overwhelmingly positive, particularly on the practical aspects of the redesign, such as the ease of handling and storage.

Conclusion

Our collaboration with Riyadh Cement Company showcases our commitment to thinking “OUT-THE-BOX.” Through a careful understanding of the client’s needs, rigorous design process, and innovative solutions, we were able to exceed expectations and deliver a successful project.

At ARTISAN, we’re always ready for the next challenge. Contact us today to see how we can help elevate your brand with our creative solutions.

Related Projects